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The Journal also reported that residents in Montreal, where the company has poured $1.5 billion into a mixed-use luxury shopping center called Royalmount, are apprehensive about the development's effect on the city's already established downtown. Louis Vuitton Moët Hennessy, the brand behind some of the most well-known names in fashion, wines, and spirits, is reshaping older neighborhoods across the globe into luxury plazas and shopping centers. Few companies allow one architect to build 12 buildings in 12 years like I have for Chanel, and that's why I wanted to record it with a book—a book still remains the best way to record a body of work. To be honest, who knows how long anything lasts—and especially retail architecture never lasts that long. Actors, artists, influencers and industry leaders gathered to experience the new boutique firsthand.
How Peter Marino Has Shaped the Architecture of Chanel
Discussing growth opportunities, Galantic said in stores where they sell makeup and skin care, their market share is growing strongly. They’re contributing more growth than any other brand in their competitive set. Chanel is expanding the fragrance and beauty stand-alone boutiques, which he called “a big driver of the business.” They intend to have 12 by yearend (there are 11 now), with the plan is to be at 50 by 2025. To make a statement in a market that is an American art capital.
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The luxury French fashion company will open a store across from Gucci at the entrance to Paradise Plaza on 41st Street in Miami, sources said. Gucci is on the west side, and Chanel will open on the east side. Olivier Polge, Chanel’s in-house perfumer creator, said that while it is the house’s undisputed most famed scent, it’s also the basis for all of the brand’s subsequent fragrances.
Peter Marino: The Architecture of Chanel
Also designed to celebrate the Chanel No. 5 anniversary, the light show at that event included more than 500 drones creating a rendering of the No. 5 bottle that stretched more than 600 feet in the night sky. Above the staircase leading to the second level are three works by artist Gregor Hildebrandt, incorporating plastic cassette boxes, reflecting the artist’s preoccupation with music and pop culture that also suits the house’s recent Mod and Punk runway references. Marino explained that Hildebrandt has taken old movie films and put them on the canvas. Central to the work’s contemporary messages, though, is putting the foliage at the focal point of the exhibition, and not just to keep as a backdrop.
To be growing faster than the other absolutely luxury brands while we’re the only ones not to offer open access e-commerce, means at the same time, we’re increasing our exclusivity advantage and raising the image of the brand,” he said. On the occasion of Art Basel yesterday, CHANEL inaugurated an incredible two-floor 7,600 square foot boutique in the heart of Miami’s Design District, located at 155 NE 41st Street. The new building showcases Chanel ready-to-wear, handbags, shoes, eyewear, fine jewelry and watches.
How did you want clients to feel when they enter the new space?
“The important thing for us to recognize is that we’re not the only protagonists, we’re not the only lead actors on the stage. The co-authors of this work and the protagonists of this work are the thousands of plants,” Devlin said. “With the human architecture that surrounds them, it really draws our eye to recognize and pay attention to the trees. Each of these trees is labeled, so people could come away, having felt the benefit of standing amongst the trees and having learned their names, that would be wonderful. Devlin was able to address themes of nature in more contemporary ways as well.
Showcasing the House’s Ready-to-Wear, handbags, shoes, eyewear, Fine Jewelry, and Watches, the two-floor 7,600 square foot boutique is the ultimate CHANEL destination in Miami. “It’s a beautiful white cube; very, very elegant with very simple windows,” said Marino, who has designed over 200 stores for Chanel, including in Miami. “Trying to get a building built during coronavirus, it’s really heroic and hard and stressful” said Marino, who started the project at the beginning of COVID-19. “These times are not fun to build it.” Even if it wasn’t completely done — which fortunately it is — “you can’t miss this incredible December season,” he said. “It’s a beautiful white cube; very, very elegant with very simple windows,” said Marino, who has designed over 200 stores for Chanel, including in Miami. At the entrance, the clients are drawn inside by a beveled black steel frame.
Chanel Officially Opens Its Miami Design District Boutique - Haute Living
Chanel Officially Opens Its Miami Design District Boutique.
Posted: Fri, 03 Dec 2021 08:00:00 GMT [source]
One of their fastest-growing channels is their fragrance and beauty omnichannel. “It’s not coming at the expense of wholesale, which continues to grow in those market that we’re present with our boutiques,” he added. From sleek white boxes to daring high-rises, each building pairs the architect’s signature modern aesthetic with inspiration taken from the fashion icon and the integration of specially commissioned artwork, reflecting his status as a patron of the arts. “At the time I started doing fashion boutiques in the ’80s, it was considered the tail of the dog in the architecture community. I never forgot one prominent architect saying when they were asked about my work, ‘Oh yes, he does dress shops.’ It’s interesting that now these spaces are thought of as fashion boutiques,” he says, laughing. Artwork needs its own breathing space and isn't meant to compete with merchandise, so I don't place it alongside the product.
Chanel Reveals Its New Miami Design District Boutique
Watches are trending above pre-pandemic levels and are growing, he added. “We’re building the brand long-term on direct-to-client model in all three divisions (fashion, fragrance and beauty, watch and fine jewelry). It allows us to offer omnichannel services that really increase the quality of the client experience,” he said.
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Designed by visionary New York architect Peter Marino who has worked with Chanel for 25 years, the new building in Miami embodies Chanel aesthetics, architecture and interior design and blends the strong values of the French house harmoniously. On December 2, 2021, CHANEL unveiled a new boutique in the heart of Miami’s Design District. Showcasing the House’s Ready-to-Wear, handbags, shoes, eyewear, Fine Jewelry, and Watches, the two-floor 7,600 square-foot boutique is the ultimate CHANEL destination in Miami. The partners also hold development rights for another 2 million square feet in the neighborhood, where they can build hotels, offices and residential projects. This final night of Art Basel Miami Beach ultimately capped a week of events hosted by the legendary French label, starting with a drone show Wednesday evening, Dec. 1, at Faena Beach.
Several large, irregularly placed, clear glass windows press inward at an angle to accentuate the mass and depth of the building, and provide an abstract tactility, revealing an interior that is a warm, light-filled oasis. Chanel gives me the freedom to create retail experiences that are art. It's been great to have been entrusted with the physical architectural personification of Chanel. Chanel is a client who is always looking to evolve the brand while maintaining the brand history. It's within this rich framework that we are bringing to each project an ever-changing architectural context.
Guests also enjoyed a signing of the new book ‘The Architecture of CHANEL’ by Peter Marino, a celebration of the one-of-a-kind intersection between the architecture of Peter Marino and the aesthetic of CHANEL. To that end, the installation’s thousands of plants will be reforested in partnership with Million Trees Miami, a campaign that aims to plant 1 million trees in the county. The labyrinth, which is made of timber and fabric, will be recycled. “The real aim now in these works is to leave no trace, or at least only positive traces,” Devlin added.
Further, Devlin noted the origins of the word, which actually was the name for a dance intended to connect participants further with nature. Devlin’s latest installation for the brand, called "Five Echoes," takes cues from Gabrielle Chanel’s childhood while addressing themes like climate change and sustainability. They can be freestanding in malls or outdoor community shopping areas.
The Miami Design District location is the latest building design for CHANEL by the New York-based architect Peter Marino. Known for creating spaces that reflect the aesthetic codes of the House worldwide, Marino harmoniously blends the values that define CHANEL – creativity, innovation, craftsmanship, and exclusive materials. A longtime CHANEL collaborator and visionary, Peter Marino continuously embraces the inherent allure and timeless modernity of the legendary House with equal emphasis on architectural and interior design. As for future Chanel stores, Galantic said they’ve renovated and expanded the Wynn in Las Vegas (which opened in October) and opened CityCenter in Washington, D.C., last July. The Miami Design District location will be the latest building design for CHANEL by the New York-based architect Peter Marino.
Inside the boutique’s elevator is a second unique commission, by artist Chris Succo, who sprayed painted black lacquer and oil on white linen in abstract squiggles reminiscent of a dash of Mademoiselle Chanel’s own hand. Envisioning the boutique as a celebration of CHANEL for an American art capital, Peter Marino’s design is an art piece in its own right. The two-story building’s white stucco façade tempers the bright sunlight along the main pedestrian plaza.
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